this is not a book design
Exhibition book for Mark Grotjahn
Mark Grotjahn is an American artist best known for his mask series, and butterfly series. His pieces are amazing and incorporate very unique materials and techniques, including recycled materials and pencil crayons.
The project was to create the perfect coffee table book that would be available at a shop after going through the artists exhibition, and I really wanted to be able to capture the artist's essence from the book jacket, cover, and layout. I want to see their personality throughout it, who is this artist really?
The project started with learning all the ins and outs of who the artist is, watching videos and reading interviews. I had drawn tons and tons of pages of sketches, but Mark Grotjahn is notorious for being a little funky and out there. He is a very unique individual and has a very unique stance on his own personal work. This easily drove the direction of the project.
The project ended up being a huge success, and definitely turned out to be not as I thought it would. I was expecting to put big artworks all over the cover and jacket, but my end solution represented the artist perfectly.
The book cover in particular was a challenge. But again when thinking of how peculiar and unique the artist is, the only answer is to go peculiar and unique, breaking the rules of design, which left us with an all caps centered book title with nothing else on it.